Alcohol Consumption
11 mins read

Alcohol Consumption

The tab for underage drinkers came to $17.5 billion, or 8.6% of the alcoholic drinks sold in 2016, according to a new study that showed alcohol companies AB Inbev, MillerCoors and Diageo captured nearly half of the market of youth alcohol sales. The lockdowns and closures helped ensure that the beer market continued its annual volume decline finishing the year down -2.8%. While the domestic beer category finished the year down -4.4%, the import side continues to attract consumers finishing the year up 3.1%. This led to imported beer finishing the year at a market share of 21.8%, up +1.2% from 2019. The non/low alcohol beer segment did align with the trends shown in the other categories with forecasts to grow with a compounded annual growth rate volume of +23.6% from 2021 to 2025. The report also stated that consumers’ thirst for alcoholic beverages is not slowing down as the country returns to normal.

The prevalence of alcohol dependence in men is typically higher than in women across all countries. This chart is shown for the global total but can be explored for any country or region using the “Change country or region” toggle. In the chart, we see the relationship between average per capita alcohol consumption – in liters of pure the consequences of combining marijuana with ecstasy fhe health alcohol per year – versus gross domestic product (GDP) per capita across countries. By default, the data for France is shown – in recent decades, here, the share of beer consumption increased to make up around a fifth of alcohol consumption in France. Global trends on alcohol abstinence show a mirror image of drinking prevalence data.

This serving size of wine contains about the same amount of alcohol as a 12-ounce regular beer or 1.5 ounces of 80-proof spirits. Find up-to-date statistics on lifetime drinking, past-year drinking, past-month drinking, binge drinking, heavy alcohol use, and high-intensity drinking. If you or someone you love is struggling with a drinking problem or the use of other substances, the personal price you pay can be severe. Our team of treatment experts and advisors can help you evaluate your options so that you can choose ethical and effective care. To meet our team of clinicians or learn more about our resources and programs, explore our website today. Another indicator that Americans are looking for flavor was the tremendous growth of agave-based spirits finishing up +15.9% and Cognac/Armagnac logging volume gains of +20.1%.

  1. Between 2022 and 2026, the no-alcohol category is expected to increase in volume by 25%, while the low-alcohol category will increase by 6%.
  2. As the map shows, the average per capita alcohol consumption varies widely globally.
  3. In the chart, we see data across some countries on the share of people with an alcohol use disorder who received treatment.
  4. Gen Zs reasons for not buying included “alcohol’s impact on their mood, level of alertness, and even image on social media.”
  5. As reported by the DISCUS for 2021, the top five spirits by revenue growth were vodka (4.9%), tequila/mezcal (30.1%), American whiskey (6.7%), Brandy & Cognac (13.1%), and cordials (15.2%).
  6. However, the pandemic has changed many things, and 2022’s Mardi Gras will not likely have the same level of sales as typical years.

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Alcohol use disorder vs. average alcohol intake

As the map shows, the average per capita alcohol consumption varies widely globally. Alcohol has historically, and continues to, hold an important role in social engagement and bonding for many. U.S. consumer demand for beer continues to shift to “premium options and new and exciting alternatives” when selecting the beverage to consume off-premise.

Global wine consumption

Such offerings that have garnered consumer attention include craft beers (annual production of fewer than 6 million barrels) and imported and domestic super-premium beers (which were categorized in 2012 as priced at $22 and higher per case). Decanter’s January 2022 “Top wine Trends for 2022” listed the average consumer’s “inability…to afford” wines from Burgundy, Bordeaux, and Champagne. Instead, there has been a shift to lesser-known regions, including Santa Barbara, California, the Canary Islands and Gredos in Spain, Corsica, Slovenia, and Switzerland. Overall, the theme is that consumers will start looking for new wines, new wine regions, and swapping Champagne with Cava and other sparkling wines. Of the states in the region, New York, Pennsylvania, and Virginia experienced the greatest increase in the number of wineries with growth rates of 14, 12, and 10%, respectively (Adams, 2022). Other formats that decreased in growth during this period included 500 mL, 1 L, and larger containers.

The following table contains data from two sources with consumption statistics segmented based on age range/generation. Industry-specific and extensively researched technical data (partially from exclusive partnerships). Based on an NIH study, there were 5 million alcohol-related emergency room visits in 2014 compared to 3 million in 2006. That translates to an annual cost of $15.3 billion from just $4.1 billion for these reporting periods. The alcohol cost calculator can show you how much you can save by skipping on your next bottle of booze. The cost varies from one person to another and only by listing down everything from your tab to the meds you need to nurse a hangover the next morning will you get a better idea of how much does alcohol cost you.

It is accelerating with year-to-date 2021 performance trending higher than 2019, with projections to end at +3.8% in volume. The results in the chart show the increased risk of developing alcohol dependency (we show results for illicit drug dependency in our topic page on drug use) for someone with a given mental health disorder (relative to those without). For example, a value of 3.6 for bipolar disorder indicates that illicit drug dependency became more than three times more likely in individuals with bipolar disorder than those without. The risk of an alcohol use disorder is highest in individuals with intermittent explosive disorder, dysthymia, ODD, bipolar disorder, and social phobia. A century ago, some countries had much higher levels of alcohol consumption.

The leading driver of the upward trajectory was the sprits category which logged its biggest volume increase since 1990, finishing the year up a white-hot +4.6%. While vodka is still the top seller, it is projected to be overtaken by whisky by 2022. That is due to whiskey growth outpacing vodka on the back of growth of +4.9%.

Per capita alcohol consumption worldwide 2020, by country

According to marketing and CRM firm Womply, New Year’s Eve is the No. 1 biggest day of the year for sales for local alcohol stores. For comparison, on a typical day, the average liquor store in this analysis brought in $1,068 in revenue, processed about 46 transactions, and the average customer spent about $23.07 per ticket. On New Year’s Eve, the busiest shops process more than 200 daily transactions. Partiers report drinking 4.4 drinks on this holiday, according to Alcohol.org.

Even wineries are raking in more revenue than ever, despite uncertain enthusiasm among younger generations. In the chart, we see the prevalence of alcohol dependence versus the average per capita alcohol consumption. There is no clear evidence that high overall consumption (particularly in moderate quantities) is connected to the onset of alcohol dependency. In the chart, we see data across some countries on the share of people with an alcohol use disorder who received treatment. This data is based on estimates of prevalence and treatment published by the World Health Organization (WHO).

This is shown in the charts as the share of adults who had not drunk in the prior year and those who have never drunk alcohol. The comparison of this map with the previous maps makes clear that heavy drinking is not necessarily most common in the same countries where alcohol consumption is most common. This was a 3.6% decrease in the growth rate over the previous 12-month period. The cost of excessive alcohol use in the U.S. was almost a quarter trillion dollars in 2010. Implementing effective community-based interventions can reduce excessive drinking and its costs. These examples point to the possible impact of increased resources for marketing on alcohol use in populations other than youth – and the harm these tactics cause.

With each new year comes a new set of alcohol beverage consumption statistics, trends, and predictions. As in years past, this article summarizes data from several different sources to help readers understand what is happening in the alcoholic beverage space. A 2018 study by Jernigan and colleagues examined the effects of alcohol industry market alcohol and the etiology of depression american journal of psychiatry concentration on alcohol advertising. The need to drive awareness and traffic to e-commerce channels meant the alcohol industry had to expand their online presence rapidly in 2020. The closure of the on-trade for alcohol sales in many key markets during the pandemic meant that the alcohol industry needed to find new tactics to market alcohol.

But it also wasn’t a full picture of how much we were spending on suds and spirits. Read about the personal journey of Adrienne Fuller, former head of publishing at Finder US, below. See how she and her husband saved money by not drinking alcohol for a year and how much they were able to save for another year of staying alcohol-free. In many markets, for example in US states, Indian states, and Europe, the alcohol industry lobbied governments to deregulate alcohol availability rules to allow alcohol delivery – making alcohol even more ubiquitous. Breweries, distilleries, bars, and restaurants shifted rapidly to direct-to-consumer shipping and takeaway services even for alcohol.

Formats that experienced an increase in growth rate were 300 mL (28.3%), 187 mL (6.2%), 250 mL (5.8%), and other smaller containers. However, the combined market share is significantly lower than the market share of traditional 750 mL and larger containers. Excessive alcohol use cost states and the District of Columbia (D.C.) a median of $3.5 billion in 2010, ranging from $488 million in North Dakota to $35 billion in California. Had the highest cost per person ($1,526, compared to the $807 national average), and New Mexico had the highest cost per drink ($2.77, compared to the $2.05 national average).